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Building Employer Brand

It’s clear that having a strong employer brand is essential in attracting and obtaining prospective employees, but have you ever wondered why potential job candidates’ online perception of employers affects recruiting, hiring, retention, and more? Today we’re giving you the important statistics as well as how you can improve your brand online as an employer.

The Facts

Tips on building employer brand:

  1. Market your brand as if you are selling a product or service in an advertisement. This should be an on-going working process.

Source: Glassdoor – Responding to Negative Glassdoor Reviews FAQs. The Most Important Employer Branding Statistics to Know, and Employer Brand Best Practices